October saw the launch of The Turquoise Holiday Company's brand new website, developed by Tigerbay. The Turquoise Holiday Company first approached Tigerbay with a development brief for a new responsive website to enhance their customers' online experience, being mindful of their consumers' use of multiple devices.
The Turquoise team needed flexible content pages with plug-in display modules, and site search functionality that could be focused on location, accommodation and itinerary information pages. Additionally they wanted to replace their already successful honeymoon gift list module.
Tigerbay worked closely with The Turquoise Holiday Company to develop their digital strategy and to provide the technical know-how to get this project up and running. As a result, this has led to a 15% increase in enquiries and brochure request submissions through the site since October, and a 25% increase year on year in January. While it is still early days for the honeymoon gift registry, all the figures are very encouraging.
James Bell, Sales and Marketing Director at The Turquoise Holiday Company said "Launching a new website is never easy, but it has been a pleasure to be working alongside Tigerbay. Carl Morgan and his team have kept us on the straight and narrow, and their experience, knowledge and expertise has really paid off for us with enquiries running at 25% up on last January! The site has received complimentary feedback not only on its look and feel, but more importantly on usability. I urge anyone contemplating a new travel site to talk to team Tigerbay. I am sure we will continue to build on our relationship."
Jackie Ferris, Digital Marketing Manager with The Turquoise Holiday Company said "We are thrilled with our new website. It is much quicker and easier to use. The responsive design functionality is in keeping with the clean, fresh new look and feel of the website which also looks great on mobile and tablet. We are so excited and looking forward to seeing more results coming through over the next few months."
And Tigerbay MD, Carl Morgan, said "The new Turquoise Holiday Company site is powered by the Tigerbay proprietary tour operator specific CMS. Marketing and selling specialist holidays requires a flexible platform, and a technology partner that understands the intricacies of the product and market. This is what Tigerbay is all about, and we are proud that The Turquoise Holiday Company chose to work with us on this project."
