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Newmarket Holidays upgrades to Tigerbay's platform

Newmarket Holidays, one of the UK’s largest independent tour operators, has successfully gone live with the first phase of implementation of Tigerbay’s leading reservation and e-commerce platform for specialist travel businesses. Tigerbay replaces Newmarket’s in-house reservation system and will also provide a web platform to power the tour operator’s B2C, B2B and third party affiliate sites.

In searching for a new travel technology partner, Newmarket Holidays needed to find an integrated, intuitive solution that would help streamline and improve efficiencies across its various business streams.  An innovative technology platform was required, one that would support the whole business and in particular help with online sales, and Tigerbay’s platform fitted the bill.

Commenting on the move to Tigerbay, Simon Hibbs, Managing Director of Newmarket Holidays, said:
“In looking for a new reservation and e-commerce platform, we wanted to find a partner that would be able to manage our current travel portfolio and business, but also help us evolve as we look to grow the business into new areas and markets. 
“Throughout the selection process we were impressed by Tigerbay’s functionality, the flexibility built into its architecture, and its scalability.  Making use of Tigerbay’s expertise has helped us to streamline our business.
“Throughout the project, and the migration onto the new platform, we have been impressed by the knowledge and professionalism of the Tigerbay team.”

Carl Morgan, Managing Director of Tigerbay, added:
“Newmarket Holidays is our largest customer to date, with the widest product portfolio. The Tigerbay platform has been designed and engineered to work with operators just like Newmarket Holidays who require functionality and system automation to ensure efficiencies whilst marketing, selling and operating a range of products through multiple channels to a diverse customer base.”

  • Tigerbay guided us through a smooth implementation. The team are very knowledgeable and through constant communication they helped us prioritise appropriately to ensure the initial installation project went well.

    Beachcomber Tours

  • The intuitiveness of the Tigerbay system is one of its key assets; and the simplicity of the back office allows new staff members to be trained quickly and accurately. Tigerbay has also given us the flexibility to be able to offer targeted promotional campaigns online which have proven popular with both trade and direct clients.

    Ski World


  • Tigerbay’s day-to-day usability is fantastic. Bookings now take half the time they did with the previous system. It has helped us increase efficiency, improve accuracy and streamline our business.

    Debbie O’Neill, Head of Customer Experience, Voyages Jules Verne

  • We work closely with Tigerbay on a regular basis. Our website is continually evolving and improving with exciting new features. We implemented Tigerbay and went live as planned. The system is easy to use and made training straightforward.

    Mark Warner Travel

  • We are thrilled with our new website. It is much quicker and easier to use. The responsive design functionality is in keeping with the clean, fresh, new look and feel of the website, which also looks great on mobile and tablet. We are so excited and are looking forward to seeing more results coming through over the next few months.

    Turquoise Holidays


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