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Tigerbay establishes a Digital Services division

Tigerbay Managing Director, Carl Morgan, has revealed his plans for Tigerbay to offer a fuller range of digital services for tour operators. 

The core Tigerbay sales and management platform has been successfully implemented with operators such as Mark Warner, Beachcomber Tours and CV Villas. Morgan identifies a clear trend that "in the last two years we've seen a significant shift in the conversations we are having with our customers. Increasingly they are looking for a more holistic e-commerce service."

A number of Tigerbay customers already deploy its solution to design and deliver their front-end websites. Morgan is clear that he wants his team to support specialist tour operators with their sales and marketing solutions. "I want the Tigerbay team to be really involved in helping our tour operators grow their businesses. This could be building front-end websites, delivering better search marketing solutions, connecting up their SEO potential, or finding new affiliate channels."

In response, Tigerbay is establishing a Digital Services division to be headed up by Ben Roseveare, who has successfully led the sales and marketing delivery for multiple tour operators, including Mark Warner. "This is a fantastic opportunity to build capability and deliver sales, marketing and digital performance solutions" says Roseveare.

Roseveare is excited by the new challenges ahead. "It might seem an over-used current phrase to talk about delivering omni-channel marketing, but it is vital for operators to integrate their campaigns, have clarity in their channel communications, and brilliant digital delivery. I can't wait to get started!"

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