Tigerbay today announced the launch of its 3rd generation CMS. This exciting enhancement to the system allows tour operators to present content and assets in a clear, concise, appealing manner across all devices, with no restrictions on design and presentation. Tour operator clients are now able to create their own pages with no need for developer involvement, thus saving time and money.
Additionally, with an eye on best practice, the new CMS has versioning, allowing the tour operator the flexibility to simply roll back to a previous version if needed. The new CMS supports multiple websites which is vital for a number of Tigerbay’s current clients who have multiple brands, and therefore websites, all completely powered by one instance of the integrated Tigerbay system.
Furthermore, where a tour operator may want to differentiate content for the same product when selling via agents and affiliates, Tigerbay can now support this. It has plans to work with its tour operator clients to provide their agents and affiliates with a B2B2C white label site running on the Tigerbay CMS.
Carl Morgan, Tigerbay’s MD, said “It is possible for travel companies to use a generic CMS, however we believe that travel companies, particularly in the specialist market, need to market and present their product in an individual way and in a manner that best suits the product and target audience. The research and purchasing decision to buy a three-week tour of China with bespoke elements is very different to simply purchasing a kettle online. As such a tour operator’s website needs to work appropriately with the CMS enabling flexible search, creativity and individuality.”
Tigerbay is currently working with an escorted tours operator on a phased implementation to roll out its full platform to 200 employees. Phase 1 of the project is to provide a new B2C website and Melt Content were commissioned to provide the design. They have been the first to work with the new generation CMS, and Dan Miles, Business Development Director at Melt Content said:
“Working with Tigerbay has made the technical part of our role as the design agency easy. The fact that the CMS has been developed specifically for tour operators has enabled us to do our job creatively and efficiently. This purpose-built CMS adheres to latest best practice and is inherently flexible. We found no restrictions in terms of the design of the site, ensuring the tour operator’s new site is exactly as they want it in order to best service their customers. We have also found Tigerbay to be easy to work with, professional and agile, and are looking forward to the next joint project.”